Guild Wars 2 tells you exactly how to make gold. No seriously, it does!

Perhaps one of the coolest things that I found throughout playing the beta was that Guild Wars 2 has a feature built right into the trading post UI which essentially tells you how to make gold. I know it sounds a little bit strange but it is the truth! If you go into the second tab of the trading post there are four columns. The first is top valued items. The second is top supplied items. The third is top demanded items. Finally, the last one is top traded items. By using these tabs, namely the middle two, you can make a ton of gold on the Guild Wars 2 Trading Post.

This tip is very easy and it takes little effort to actually make gold. In essence all you are doing is taking the two middle lists and comparing them to one another to find discrepancies between the two. On the top supplied list, at least in the beta, the most supplied item was copper ore. Similarly the top demanded item was also copper ore. That stayed true throughout the entire beta weekend and it makes sense considering copper is used to level up almost all the professions in the game besides cooking. So when you take a look at the two lists what you want to do is find items that are on the top demanded list, but not on the top supplied list. You can probably tell by now that what I'm about to explain is just simple supply and demand understanding.  It is the classic example of buying an item at a low price and selling it at a higher one.  The other thing you could do if you are not wanting to just buy the items to resell them would be to gather your own items by way of the different gathering professions or even utilizing the salvaging ability which rewards you with trophies and things of that nature. During the beta trophies were a hot-selling item for many people who want to level up there crafting quickly.

During the course of the beta I spent an extensive amount of time obtaining the items that were on the top demanded list and not on the top supplied list. In most cases I sold them in a relatively short amount of time, but just like everything that you sell in the game it is always a bit of a tossup. In the coming weeks I will try to outline some strategies for how to price your items beyond what is already built into the interface of the game. While it is nice to have the option of matching the lowest bidder and things of that nature you can still place your own prices on items. Undercutting doesn't always constitute the best method for selling an item believe it or not. In fact – many times you can actually place your item for the same price or even a small bit higher and still sell your items. This is not any less true when you're selling items from the top demanded list. The beauty of selling items that are in high demand is that you are controlling the prices for the most part. So selling these items means that you can get a little bit more than you normally would under different circumstances.

In many of the MMO's that we played in the past pricing was entirely revolved around doing your own research. The nice thing about the Guild Wars 2 Trading Post interface is that it's constantly tracking data for you. Things like Gems and the prices of Copper Ore are told to you right on the main screen of the trading post. This cuts down on a lot of extra time wasted doing the research and can now be redistributed to doing other things like gathering or crafting for profits.

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